This was my final exam project at DMJX. I chose Dansk Erhverv as my client, and developed a campaign to help everyday online-shoppers to find a local alternative to the items they were about to purchase. Dansk Erhverv was the intended sender of the product and campaign.
It's an issue that's very hot right now, due to the Corona-situation, so i thought that the idea behind the campaign was very strong. The visual components were very plain and subtle design-elements were carefully drawn from the visual style of Dansk Erhverv.
Tools used: After Effects CC, Illustrator CC, Sketch & Audition CC.

The main campaign-video

A small path to some design elements

Userjourney #1

Userjourney #2

A guide to install the plugin and create a user

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