This was my exam project at KEA. Circle K is a customer i encountered in my internship at PUBLICIS MEDIA DENMARK.
The projects focuses on their surprisingly good food. The concept of selling food at a gas station is alienated for many, but my friend and i saw it as a problem suited for a digital multimedia-solution. We chose to sell it by HSP (Hollistic selling proposition), meaning that we would show the quality and the experience behind the product, and show the user the entity of the product. Being the last project at KEA, it had to have depth and be a complex assignment, and i think the result is decent.
YOU CAN SEE THE CAMPAIGN SITE HERE!
- PHOTOSHOP CC
- ILLUSTRATOR CC